Monday, July 18, 2011

Seminar on CRM

Customer relationship management(CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy.

Benefits of CRM

A CRM system may be chosen because it is thought to provide the following advantages:

  • Quality and efficiency
  • Decrease in overall costs
  • Decision support
  • Enterprise agility
  • Customer Attention

Power point presentation on CRM

Customer Relationship Management (CRM)
CRM in Marketing
CRM 2
SAP CRM Internet Sales Online Services for Prospective
CRM Presentation
Pricing Overview for CRM 3.0
crm ppt

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