Seminar on Website Marketing

Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet.

Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies.[citation needed]

In 2008, The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found that the potential for collecting data was up to 2,500 times per user per month.

     

 

Presentation on the topic website marketing

• Website Marketing

• Website Marketing 1

• Success in Internet Marketing

• Putting Together an Internet Marketing Program for Your Client

• Internet Marketing Solution

• Winning Internet Marketing Strategies.ppt

Internet Marketing Strategy

Developing a successful internet marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes all of the following:
  • A great product
  • A web site specifically designed to sell
  • A killer marketing strategy
Each step plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal.

Developing Your Product

Your first step will be to develop a great product. You're probably thinking that's easier said than done, but it's really not. The absolute best product is one that you can develop yourself and deliver over the Internet. With today's technology, there is absolutely no reason why you can't create your own product. The knowledge you have within your own mind is extremely valuable. Everybody is good at something, has a special talent or some specialized knowledge. Use this knowledge to create a product.
The key to developing a great product is exclusiveness. Your product should be unique and not be in competition with hundreds of other similar products. You must give your potential customers exactly what they want. Develop a high-quality product that fills a void to increase your chance of success.
Another consideration of great importance is your target market. Keep in mind, the Internet is a global marketplace. Develop a product with a large geographic target and a wide appeal. A great product will fulfill a need or desire and provide instant gratification.

Source: http://www.web-source.net/3steps.htm

Presentation on Topic

• Internet Marketing Strategy

• Marketing Strategy In Internet Marketing

• Winning Internet Marketing Strategies.ppt

• E-Commerce Internet Marketing Strategy.ppt

• Internet Marketing Strategy

 

Seminar on Internet Marketing

Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet.

Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies.[citation needed]

In 2008, The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found that the potential for collecting data was up to 2,500 times per user per month.

 

Presentations on topic Internet marketing

• Success in Internet Marketing

• Internet Marketing: Social Media

• Online Advertising Models

• E-Commerce & Internet Marketing

• Introducing Internet Marketing

• Internet Marketing and E-Commerce GSR

Seminar on Affiliate marketing

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers.While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.

 

Presentations slides on Affiliate marketing

• AFFILIATED MARKETING

• Affiliate Marketing

• Overview of Affiliate Marketing?

• affiliate marketing with google adwords

• Creating a Winning E-Business

• Affiliate programs

Ebook Search Engine Optimization Starter Guide

Welcome to Google's Search Engine Optimization Starter Guide. This document first began as an
effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to
the topic of search engine optimization and wish to improve their sites' interaction with both users and
search engines. Although this guide won't tell you any secrets that'll automatically rank your site first
for queries in Google (sorry!), following the best practices outlined below will make it easier for search
engines to both crawl and index your content.

 

          

Search engine optimization is often about making small modifications to parts of your website. When
viewed individually, these changes might seem like incremental improvements, but when combined

with other optimizations, they could have a noticeable impact on your site's user experience and
performance in organic search results. You're likely already familiar with many of the topics in this
guide, because they're essential ingredients for any webpage, but you may not be making the most
out of them.

Even though this guide's title contains the words "search engine", we'd like to say that you should
base your optimization decisions first and foremost on what's best for the visitors of your site. They're
the main consumers of your content and are using search engines to find your work. Focusing too
hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the
desired results. Search engine optimization is about putting your site's best foot forward when it
comes to visibility in search engines.

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Search Engine Optimization Starter Guide

Seminar on Search Engine Marketing

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) is "optimizing" website pages to achieve higher ranking in search results via the process of selecting specific keyword expressions associated to the website SEM is utilizing various means of "marketing" a website in order for it to become more relevant in regard to search engine searches and their rankings. It should be asserted that SEM is NOT SEO and vice versa. SEM constitutes Ad words which comprises pay per call (particularly beneficial for local providers as it enables potential consumers to get in touch directly to a company with one click), article submissions, advertising and making sure SEO has been done. Also, key word analysis needs to be done for both SEO and SEM; but not necessarily at the same time. SEM is a constant and tedious task. It frequently needs to be updated and monitored continually. Another part of SEM is Social Media Marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable. You can do SEM without doing SMM but you can't do SMM without doing SEM because SMM is a higher level of SEM.

 

 

As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.comin 1998. Goto.com later changed its name to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary money-makers for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010

Presentation on Topic Search engine marketing

• Search Engine Marketing

• Search Engine Marketing & Optimization (SEO) Overview (PPT)

• Search Engine Marketing

• Search Engine Marketing Basics 101 – SlideServe

• Introduction to SEO